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Ruthless Records co-founder Jerry Heller is speaking out against the idea of resurrecting the late rapper Eazy-E via hologram at this year's Rock The Bells hip-hop music festival.  Concert organizers plan to produce virtual images of Eazy-E and the late ODB at the annual concert series this fall. 

Heller tells that seeing a hologram of Eazy performing in concert would be "very upsetting" to him.  While he admires the technology behind the hologram, Heller believes that using Eazy's image to sell tickets is "exploitation in its most extreme form." 

Heller says the only appropriate time to honor Eazy with a hologram would be a one time event, such as an induction ceremony at the Rock and Roll Hall of Fame, or at the Grammys. 

Heller isn't the first person to speak out about the holograms.  Last week, ODB's widow Icelene Jones objected to being left out of plans to portray her late husband.  

Rock The Bells begins on September 7th and 8th in San Bernardino, California.  The two-day fest will also make stops in Mountainview, California on September 14th and 15th; Washington, D.C. on September 28th and 29th; and Rutherford, New Jersey on October 4th and 5th. 

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