Rihanna is back in black in the dark music video for “What Now.”
This is the fifthsingle off her 2012 album Unapologetic.
In the video a tortured RiRi rocks a “red carpet goth” look reminiscent of her Rated R era.
“It’s gonna be kinda eery, very creepy because ‘What Now’ is one of those songs that you can get really boring with the visual,” said Rihanna. “Everybody’s probably expecting like a narrative type of video, a love story of some sorts, something really soft and pretty. It is pretty and kinda soft, but it’s really a little demented.”
The 25-year-old singer will receive the first-ever Icon Award and perform at the 2013 American Music Awards on Nov. 24.
Watch her unleash her demons in the deep music video: