WARNING: This is one of the most painful interviews you'll ever watch.

An L.A news anchor mistook Samuel L. Jackson for Laurence Fishburne…on live TV…and Sam Jackson kind of, completely lost it.

Entertainment anchor Sam Rubin decided to ask Sam Jackson about his new Super Bowl commercial but the problem is…Sam Jackson did NOT have a Super Bowl commercial this year. 

"The Truth" commercial for the Official Kia K900 starred Laurence Fishburne. 

Whoops! Watch his reaction below