The Principle 6 campaign is a visual promotion of the phrase Principle 6, the number 6 and the logo P6 in support for gay rights. 

Principle 6 of the Olympic charter speaks to a strategy by gay rights advocates - specifically, by the groups Athlete Ally and All Out to get spectators and athletes in Sochi to register their opposition to out to the repressive anti-gay laws in Russia. 

Learn more about P6