Snoop Dogg is uniting with Australian wine 19 Crimes in a collaboration we just can’t wait to consume. Presenting theSnoop Cali Red– 19 Crimes’ first Californian wine. A blend of:
- 65% Petite Syrah
- 30% Zinfandel
- and 5% Merlot
This also represents the start of a multi-year partnership between the West Coast artist and the Treasury Wine Estate owned brand.
“I’ve been a fan of this wine and I’m excited to unveil my Snoop Cali Red this summer and share the experience with all my fans,” says Snoop via press statement.
“It’s one of the most successful brands in the market, so I’m more than eager to bring this collaboration to the world.”
“Snoop Dogg – an entertainment and California icon – is the perfect partner for 19 Crimes Snoop Cali Red,” says John Wardley, 19 Crimes’ Marketing Vice President.
“Snoop embodies the spirit of 19 Crimes—rule breaking, culture creating and overcoming adversity. We are truly excited to partner with Snoop and welcome him to the 19 Crimes family.”
Snoop Cali Red will be hitting the shelves in the coming months. While domestic pricing is unclear, it will reportedly retail for US $12 over in the States.