J. Cole is undoubtedly one of this generation’s top emcees, and his latest move has certainly, for some, cemented that legacy even more.
Perhaps to prove how down to earth he is, or perhaps out of sheer boredom, J. Cole hopped on YouTube recently and searched ‘J. Cole type beat’ in search of quelling his own lack of motivation. Then some real magic happened.
Here’s a message J. Cole sent to the YouTube profile bvtman:
This song should live on your channel and serve as a thank you to you and every producer out there cooking up and sharing their work with the world. It’s a million artists out there right now just like me, hungry and searching every day for something to spark a word, a melody, a hook, a verse, a punchline, a way to vent, or a way to CUT THROUGH.
On a day when I couldn’t find much motivation, I was looking for anything to inspire me. Out of curiosity, I typed in “J. Cole type beat” into YouTube. Yours was the first I saw. I pressed play, focused, and wrote this.
This is some shit that would normally stay in the vault, but I don’t want to hold onto the music like that no more. This is for you and whoever else need to hear it. God bless bro and keep doing what you do!
Now, just how fire is that?
Cole titles the record procrastination (broke). Over the melodic, very J. Cole-esque instrumental, he talks about the virtue of acceptance as he prophetically speaks on the lack of motivation he sometimes experiences as a result of his more lucrative lifestyle.
bvtman then posted the song to his YouTube page, and the comments of support, amazement, and gratitude quickly piled up.
Check out J. Cole’s verse over the beat below, and remember to never stop dreaming. If an artist as big as Cole can show love like this, you never know what the world might deliver for you in the near future.