Nike on Wednesday dropped a new advertisement on YouTube featuring former San Francisco 49ers quarterback Colin Kaepernick, Lebron James, Serena Williams and a slew of other athletes.
Just two days prior, Kaepernick had shared a photo on Twitter of himself featured in Nike's new marketing campaign, which is tied to the 30th anniversary of its iconic "Just Do It" tagline. News quickly went viral, pulling waves of both support and backlash. #NikeBoycott was trending on Twitter by Tuesday morning, and Nike shares were falling as Wall Street reacted to the news.
The video depicts athletes so started from hard times or what seemed like impossible situations to overcome to then prosper and be the best they ever were. Watch the video below and read more on the story here.