Payless Opens Fake Luxury Store, Overprices Shoes For Social Experiment

Payless Shoes Files For Bankruptcy

Payless tricked customers in a recent social experiment where they opened a fake luxury store to see how much people would pay for their shoes if they didn't know that it their brand. Payless held a grand opening for "Palessi" and invited fashion forward thinkers to see if prices were fairly marked for the shoes in the store.

Those that attended the exclusive party paid between $200 and $600 for Payless shoes that typically run up to $40. Payless, as Palessi, sold $3,000 worth of shoes in hours within the opening.

“I would pay $400, $500,” said one influencer. “People will be like ‘where did you get those?'”

All customers were refunded their money once they made the purchase and also given a free pair of shoes after being revealed that they were buying payless footwear. Check out some of the reactions below and read more on the story here.

 
DJ 4eign

DJ 4eign

Want to know more about DJ 4eign? Get his official bio, social pages and articles on JAM'N 94.5! Read more

title

Content Goes Here