Beyonce and Peloton have come together for a multi-year deal to help students of 10 HBCU's to get healthy.
The partnership will see Beyonce music become available on the health companies platform - as she has been the most requested artist by users - but also help students from 10 Historically Black College and Universities get healthy by offering 2 year free digital memberships.
"Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journeys," said Beyoncé. "I've been a Peloton member for several years, and I'm excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way. I'm proud to celebrate the students at HBCUs with this donation, to encourage them to find and embrace their own wellness regimens."
This special content is accessible on the Peloton App, which anyone can try for free via a 30-day trial period, as well as through the Peloton Bike, Bike+ and Tread+. In the coming months, Beyoncé will continue to work closely with Peloton on various forms of class curation across all workout disciplines, touching on areas of importance to her, including music, movement, fitness and wellness. The collaboration with Beyoncé is part of Peloton's unyielding pursuit to continuously provide an engaging and motivating experience for its members and leverage its products, platform and expertise to positively impact people's health and well-being.
"Beyoncé's commitment to empowerment and artistic expression is an inspiration to the entire Peloton community," said Peloton's Head of Music Gwen Bethel Riley. "It is a privilege to be able to work closely with her and her extraordinary team to broaden access to our platform and collaborate on incredible offerings we think our Members will love."