Young talent Jade Latrice shared a new single “Pull Up”, a fun, love-affirming piece that instantly captivates the listener. Popping percussion and hip-hop baselines that smoothly fuse with R&B melodies—somewhat resembling the distinct sound of the 2000's scene, especially legends like Mary J. Blige and Mariah Carey—this single cements Latrice’s undeniable rise in the music industry.
“Pull Up” arrived alongside a gorgeous music video directed by Alexi and produced by Cheo C. Green. It depicts a couple as they go on dates and enjoy each other's company, while Jade Latrice sings “I don’t ever wanna mess this up”. Truly idyllic! With thousands of plays and streams, “Pull Up” is bound to blaze a huge trail of attention, gaining the artist even more popularity.
The American singer-songwriter has quickly built up a full portfolio of singles and is currently working on her debut EP. “I Choose Me” is perhaps one of her most emotive and profound singles, reflecting on the power of embracing the self and meeting one’s own needs first. “‘I Choose Me’ is about finding that peaceful mind throughout life’s challenges. Through life’s ups and downs, you have to take a step back and take care of YOURSELF,” Latrice said.
Inspired by the likes of Brandy, Mary J Blige, Lauryn Hill, H.E.R, Summer Walker, Beyonce, and Aaliyah, Jade transforms her influences into her own special sonic aesthetics, and the outcome is mindblowing. “Pull Up” is yet another major victory for this unique and creative artist!
Jade Latrice: Instagram