With a good ear for music and reputation for upholding loyalty to all in his orbit, Alex Loyalty is on the verge of altering the music industry forever. Semi-responsible for this generation's biggest stars, his creative direction and forecast of music industry’s trends makes him one of music's most prominent executives.
Despite growing up in Broward County, Florida, an area which Alex claims goes uncredited for establishing a lot of music trends, he is determined to make the world understand the impact of his hometown. After making his way to Los Angeles to become more immersed in the music scene, he made his way into the studio with fellow Broward County native, Kodak Black. In a town like LA, an unpredictable city, where according to Alex, you can end up in the studio with your favorite artist ‘by the end of the night,’ his oversight of the music industry labels him as a rising legend.
A trusted partner of rap’s biggest stars, Alex recently executive produced Kodak Black’s “Swap For A Swap,” and continues to demonstrate his ingenious creative chops by executive producing on Bighead’s upcoming album. He also most recently signed notable music producer, Tye Beats, who did ‘Walk & Spin’ on Kodak’s recent album, Kutthroat Bill: Vol. 1. Though claiming the #2 album spot on Apple Music’s Hip-Hop charts and #3 of all albums on Apple Music may be enough for some, Alex Loyalty’s dedication to his craft won’t be slowing down anytime soon. As he plans on reinventing music publishing, Alex is also on the verge of launching SLYC and Beat Vend. Though it doesn’t appear that he has much time for himself, Alex appears to thrive in an industry where the industry’s biggest stars look to him for answers.