IamKay wastes no time in setting the tone for “Racks On.” The gaze here is front and center. Money, power, and sexuality are the drivers of the track. His stare has a confidence to it, with the yearning that comes from the sole other occupantof his screen palpable. Everything about it works down to the color scheme.
The way that the video shifts from the highlydomestic couch in a room to the expansiveness of the city to the confined quarters of a caged room, all of these work as a prism. Each particular setting tells a different story. A room is relatively comfortable, seemingly focused on the comforts of home. Furniture suggests this, and her eyes tell a lot as she stares at the camera.
A metal cage is a confinement. He’s trapped. The way this is depicted has an ominous quality, like he is trying to break free. He never breaks free. Instead, he appears stuck, and there is no way out of the cage, at least not shown to us.
The scene of him outside appears to be him on the grind, with a building jutting up against the sky. The car behind me is an emblem of how he’s finally arrived. Here he is the most defiant, as he suggests that he runs the streets.
Taking all three settings together tells a story from the house to the streets to potentially a cage. It has the happiness of being at home, the attitude needed for the roads, and the warning of what happens when things go wrong. No matter what, though her devotion toward him is absolute, and she never lets up.