As Alex Loyalty maneuvers through Clubhouse Studios, the studio and creative headquarters of Bighead Music Group, his analytical brain and creative instincts don’t give him a break. Though music’s most prominent figures, including Kodak Black, Chief Keef, and Lil Pump, may look to Alex Loyalty as “big bro,” it’s clear that he means business.
Growing up in Broward County, Florida, an area most recently put on the map due to Kodak Black’s admiration of his hometown, Pompano, Alex now sits in the studio with him. With his recent executive production of Kodak Black’s “Swap For A Swap,” Alex Loyalty won’t be slowing down anytime soon with his executive production on Bighead’s upcoming album. Recently signing notable music producer, Tye Beats, who did ‘Walk & Spin’ on Kodak’s recent album, Kutthroat Bill: Vol. 1, Alex’s oversight has helped projects reach the #2 album spot on Apple Music’s Hip-Hop charts and #3 of all albums on Apple Music.
Other than providing sharp, creative direction and foreseeing contemporary musical trends, Alex is helping launch SLYC and Beat Vend, services that will help the next generation of musical artists. Alex Loyalty’s dedication to creating change doesn’t begin or end with money, rather successfully developing new artists and establishing an unshakable legacy is the ultimate payoff.
Make sure to follow him on social media @officialloyalty