Reggie Westmoreland, the CEO of Bad Domination Entertainment, got into music to support artists in a sustainable way. Starting the company as an independent entity, Westmoreland has grown the platform into a lifestyle brand, music label, and entertainment company. Simply starting the company to take care of business ends in a fair and transparent manner. Bad Domination Entertainment, now not only fills in the gap of established music brands on the west coast but is on track to be the premiere entertainment company for artists in Northern California.
Acknowledging that making a name in music is a waiting game, one of Reggie’s goals is to teach rising artists about the business side of things and what it takes to get to the next level. He confesses, “I want to teach them how to make residuals through the major streaming platforms and calculate the revenue they’re owed. I would encourage them to keep publishing and ownership on their side.”
No stranger to the dilemmas of the music industry, Reggie’s biggest challenge has been being heard and receiving major recognition. Considering that there isn’t a lot of competition in the major label space, Bad Domination Entertainment’s mission is for artists to safely bypass any bridges and obstacles preventing them from receiving recognition from major labels.
After years of putting in work, the entrepreneur admits that he has seen far too many talented artists get trapped in the Bay Area and never make it out of the west coast. And, as streaming platforms level out the playing field for artists, he feels like there “aren’t international superstars here, like [a] Drake.” Considering that west coast rap has still been influential with local legends including, E-40, it’s time to show the world that North California got something to say.
To keep up with Reggie Westmoreland and Bad Domination Entertainment, follow him on Instagram at @bde_ceo.