Beyoncé and Adidas Announce New Partnership
Ivy Park, previously in business with Topshop, will relaunch under the Adidas brand
By Noah Yoo Credit: Pitchfork
April 4, 2019
Beyoncé photo by Kevin Mazur/Getty Images for Global Citizen Festival: Mandela 100
Beyoncé and Adidas have announced a new partnership. She will be a “creative partner” for the clothing brand and is set to “develop new signature footwear and apparel.” Additionally, Beyoncé’s Ivy Park clothing line will relaunch with Adidas as well. Ivy Park was co-founded with Philip Green, the owner of Topshop; after sexual and racial harassment allegations were made towards Green in October 2018, Beyoncé’s Parkwood Entertainment acquired full ownershipof the brand in November 2018.
“This is the partnership of a lifetime for me," Beyoncé said in a press release. "Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”
With the announcement of her new partnership, Beyoncé joins the ranks of Kanye and Pusha-T, who also have deals with Adidas. She and husband JAY-Z recently appeared at the GLAAD Media Awards, where they accepted this year’s Vanguard Award.