Ladies - be on the look out for a NEW Uber-like service connecting female riders and drivers in Boston next week.
Sarf, following a rebranding and leadership change, says it will start its service next week on an invite-only basis. It plans to open to the wider Boston-area public starting March 1.
The company attracted attention last spring when founder Michael Pelletz announced its launch as Chariot for Women. The former Uber driver has since transferred management of the company to other executives.
The concept, which is also being developed by a New York City-based company, has faced questions about whether it runs afoul of anti-discrimination laws. But a Safr spokeswoman told the Boston Globe that the company is “mindful” of the concerns and is working with its legal advisers to make sure it’s in compliance.
Keep me posted and let me know if anyone out there tries it.